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The Challenge

Bloomberg Square Mile Relay is a global series of corporate team-building running events held in 11 different cities around the world. Teralon was commissioned to create the official visual content for each race, producing highlight videos, social media clips, and photographs.

The Strategy

The series has required us to follow extremely precise briefs and deliver consistent style and quality with immediate turnarounds, while managing production partners across the globe. We flew a team of two videographers to each race, and picked two local photographers in each city from our global network of creatives.

The Solution

For each event, we supplied highlight photographs within 30 minutes of the award ceremonies, a further set by the next morning, and a highlight video & social media clips soon after. The series was such a success that we are not only repeating it in 2020, but we are also expanding our scope of work to include more involvement in social media engagement efforts.

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global cities covered

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photos & videos delivered

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international crew members