The Challenge

As part of their #TryJanuary campaign, Rude Health wished to create a series of social media videos encouraging their audience to try new healthy recipes using their products.

The Strategy

After careful discussions of which recipes would be the most appealing (both in taste and in visuals), Teralon set up a mini studio on location at Rude Health HQ and got to work.
As the main broadcasting platform was Instagram, the videos were filmed in a square format and emphasis was put on the visuals.

The Solution

Many ingredients were spilled during the process, but the outcome was a success! Five recipe videos were produced, and as a bonus, we got some pack shot photos of the results with their respective ingredients.