Bodyfriend, the world’s most luxurious massage chair was already well established in East Asia. Challenges brought on by the coronavirus global pandemic had caused significant interruptions to their European roll-out plans. With the gradual easing of lockdown, the time was right for Bodyfriend to fully launch with a deliberate message and content strategy to motivate people and drive sales enquiries.
With travel restrictions in place, Teralon worked through their vast network of partners to remotely produce a collection of videos and photos at Bodyfriend’s European flagship store in Paris, France. The goal was to encourage customers into the store to try the chairs, show off key the features of the chairs, and flesh out Bodyfriend’s brand image with visual assets.
One video was produced for each of the three topics: A customer journey video, a product showcase video, and a brand lifestyle video. All three were produced both in a covid-aware version with details of sanitary precautions, and in a version without masks and gloves for future use. Alongside this, a number of photos were captured to help populate Bodyfriend’s website and social media feeds.
Teralon Media Ltd.
The Light Bulb
1 Filament Walk
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