BUCS Indoor Nationals
THE CHALLENGE
Each year, over 6000 students congregate in Sheffield for the British Universities and Colleges Sports (BUCS) indoor national championships; a three day action packed event showcasing the very best of student sports.
Teralon has been hired to cover the event three years in a row, twice by BUCS themselves, and once by the University of Nottingham.
THE STRATEGY
Teralon set high goals for the events. With teams of up to four people, the focus was to reflect and enhance the student and athlete experience whilst covering the wide range of different sports across multiple venues.
THE SOLUTION
Teralon has produced genre-defining content over the course of three seasons with each video accumulating a social media reach of over 200,000 and 2,100 interactions.
The result has been engaging content that both client and audiences buy into and rely on.
61206
combined views in the first 3 months
2100
Facebook engagements
173000
Facebook reach
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