While our previous content for Eto focussed on educating new customers about its wine preserving capabilities, the year’s campaign focuses on the lifestyle “moments” that happen around this innovative decanter.
Despite the host of technical challenges it creates, we placed the very reflective Eto front and centre on screen. The product is anchored as the Hero of the stories that unfold behind it.
For this 2-day shoot, Teralon worked with Eto to design a custom camera rig which fixes Eto directly in front of the camera and allows for eye-catching perspective. Don’t miss the BTS video to find out more!
Tom Cotton – Director, TLD Design (Eto Wine)
Showcasing this project from start to finish, we created a comprehensive behind-the-scenes look into the “Moments” campaign. There is so much involved in making a project of this scale come to life. From pre-production through the editing stage, many people have their hands in the creative process. Take a look and see how everyone works together to turn an idea into reality.
Toby Harris – Director of Photography
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