Eto is a unique solution to decanting and preserving wine. Although well established with oenophiles, it is a relatively new product. Eto therefore needed content that would bolster brand recognition, but also educate new customers on its function at the same time.
Rather than a simple explainer video, Teralon produced a series of lifestyle photos and videos with deliberate focus points to demonstrate how the decanter works, all the while preserving aspirational undertones of what life looks like with Eto.
The main campaign video walks viewers through all of Eto’s USPs. Shorter clips serve as social media ads with specific themes to target viewers based on certain interests, age groups, or calendar events. Photos support all of the above as extra content for social feeds.
Teralon Media Ltd.
The Light Bulb
1 Filament Walk
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