Laura Green
THE
CHALLENGE
London based fashion house, Laura Green, approached Teralon to commission new visuals for a website refresh and social media campaign. The requirements were to showcase the designs as timeless and not tied to a particular season, to display the versatility of each design, and convey their contemporary, audacious look and feel.
THE
STRATEGY
Great attention was put into the art direction and set design, ensuring they complemented all Laura’s pieces. Materials and colours from the designs were draped on set to create a cohesive visual narrative. The model’s movements were choreographed to be both elegant and rebellious, reflecting the brand’s bold character.
THE
SOLUTION
Spanning two and a half days, the shoot yielded one main showcase video, and a collection of ancillary social media clips. Alongside our videos, Victoria Adamson shot a series of photographs of each piece. The content was used on Laura Green’s website, social media platforms, and supported various other campaigns, including a collaboration with Aspinal of London.
“I could never have dreamt that it would look this beautiful. Even in my wildest dreams. I feel a bit overwhelmed”
Laura Green – Founder, Laura Green
A Look Behind the Scenes
Showcasing this project from start to finish, we created a comprehensive behind-the-scenes look into the Laura Green campaign. There is so much involved in making a project of this scale come to life. From pre-production through the editing stage, many people have their hands in the creative process. Take a look and see how everyone works together to turn an idea into reality.
“It felt like a journey where I got my hand held all the way through”
Laura Green – Founder, Laura Green
SEE MORE OF
OUR AWESOME
PROJECTS
GET IN
TOUCH
If you have a project in mind please get in touch. We love email, we love contact form submissions, we love talking on the phone, and we’d love to hear form you!
TELL US ABOUT YOU
By submitting an email, you agree to us keeping a record of your contact details so that we can communicate with you. These details will in no way be shared with any third parties or other organisations.