TrybWorld
PWR Hour

The brief

TrybWorld, the team behind the Bloomberg Square Mile Relay, introduced PWR Hour to expand their lineup of experiential networking events. This unique static cycling  format brings teams together to compete in generating reusable energy, blending teamwork with climate action. Our goal was to build awareness of this new and dynamic event format and promote its benefits.

The Event

Held at the Samsung KX venue behind King’s Cross, the inaugural PWR Hour event was an exciting partnership opportunity for Teralon. As the media partner, we were tasked with capturing the energy and immersive nature of the event, creating video and photo assets to showcase PWR Hour’s unique appeal and inspire future participation.

The result

Teralon delivered a high-energy highlight video and a photo series that captured the competitive spirit, camaraderie, and eco-conscious drive of PWR Hour. Our visuals emphasised the fast pace and excitement, spotlighting moments of teamwork and the event’s meaningful impact.

Behind the scenes

Did you spot us on the night? Here’s a small glimpse of our team who captured the event.

 

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Teralon Media Ltd.
The Light Bulb
1 Filament Walk
London
SW18 4GQ
United Kingdom

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