Vinexposium
Wine Paris 2025
The Event
Vinexposium unites every facet of the global wine and spirits industry through a diverse range of event formats. They serve as a trusted ally, dedicated to fostering growth and development across the sector.
Their flagship event, Wine Paris, is a major international trade show for the wine and spirits industry. With over 52,000 visitors and 5,400 exhibitors, it brings together producers, distributors, and buyers from around the globe.
The Strategy
As a long-term client, and we had previously helped shape Vinexposium’s content strategy. The key takeaway was a focus on the human aspect of their offering. Like wine and spirits, Vinexposium brings people together. Our approach at Wine Paris ensured that every deliverable (both in strategy and tone) positions them not as the expert, but as the enabler, fostering connections for social, professional, and knowledge-sharing purposes.
The Delivery
Teralon delivered a range of services at Wine Paris, including photography, event highlight videos, social media planning and account management with real-time content posting, strategic sessions for concept-driven reels, and an on-site studio for video podcast recordings with industry leaders.
Explore each service in detail below.
Highlight Videos
A staple of the events space. Each evening, before guests had even left the venue, we published daily highlight reels to share the day’s energy and drive engagement. Then once the dust had settled, a full wrap-up video brought the entire Wine Paris experience together in an overall edit.
Social Media Management
Our team took over Vinexposium’s social media accounts during the event, shooting and posting across multiple platforms to share high quality content in real time. The result is a dramatic increase in audience engagement and a sleek professional presence.
Planning in advance but staying nimble on the ground, a live content tracker gave the client full visibility, with instant access to all assets for internal use or repurposing.
4000
increase in engagement
365
pieces of content created
4
platforms managed
Concept Reels
Each Vinexposium event has its own creative identity, and for Paris, we introduced the “Overheard” concept. Designed to tap into our natural curiosity, these short-form clips offered an insider’s view of the show floor, capturing real, unscripted moments that felt fresh, spontaneous, and authentic.
Voice by Vinexposium
With the whole wine & spirits community in the same place, we set up a full recording studio at Wine Paris for Vinexposium to host a series of Round Table discussions with thought leaders and key players, further cementing their position as the voice of the industry.
Behind the Scenes
Take a peek behind the scenes and meet our team of 14 who brought the content to life!
SEE MORE OF
OUR AWESOME
PROJECTS
GET IN
TOUCH
If you have a project in mind please get in touch. We love email, we love contact form submissions, we love talking on the phone, and we’d love to hear form you!
TELL US ABOUT YOU
By submitting an email, you agree to us keeping a record of your contact details so that we can communicate with you. These details will in no way be shared with any third parties or other organisations.