Owned by the food brand Sempio, Yondu was already well established in Korea and in the US. In preparation for a UK launch, the umami cooking sauce needed a starter pack of photographic assets for the new website, social media accounts, and other marketing materials.
To increase brand awareness, Teralon and Siren Communications created a photo brief that adapted existing visual brand cues to fit the UK market. The brief also included ingredients used in the umami cooking sauce to visually educate a new audience about the product.
A collection of photographic assets was shot in one day and allowed for flexible editing. Each photo could be used “as shot” for social feeds, graphics could be added for social media ads, and backgrounds could be rendered transparent for use as website assets.
Teralon Media Ltd.
The Light Bulb
1 Filament Walk
If you have a project in mind please get in touch. We love email, we love contact form submissions, we love talking on the phone, and we’d love to hear form you!
By submitting an email, you agree to us keeping a record of your contact details so that we can communicate with you. These details will in no way be shared with any third parties or other organisations.