Yondu:
Vegetable Umami
THE CHALLENGE
Owned by the food brand Sempio, Yondu was already well established in Korea and in the US. In preparation for a UK launch, the umami cooking sauce needed a starter pack of photographic assets for the new website, social media accounts, and other marketing materials.
THE STRATEGY
To increase brand awareness, Teralon and Siren Communications created a photo brief that adapted existing visual brand cues to fit the UK market. The brief also included ingredients used in the umami cooking sauce to visually educate a new audience about the product.
THE SOLUTION
A collection of photographic assets was shot in one day and allowed for flexible editing. Each photo could be used “as shot” for social feeds, graphics could be added for social media ads, and backgrounds could be rendered transparent for use as website assets.
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