Eto Wine: Decant Serve Preserve
THE
CHALLENGE
Eto is a unique solution to decanting and preserving wine. Although well established with oenophiles, it is a relatively new product. Eto therefore needed content that would bolster brand recognition, but also educate new customers on its function at the same time.
THE
STRATEGY
Rather than a simple explainer video, Teralon produced a series of lifestyle photos and videos with deliberate focus points to demonstrate how the decanter works, all the while preserving aspirational undertones of what life looks like with Eto.
THE
SOLUTION
The main campaign video walks viewers through all of Eto’s USPs. Shorter clips serve as social media ads with specific themes to target viewers based on certain interests, age groups, or calendar events. Photos support all of the above as extra content for social feeds.
“We were nervous working with a new supplier for our first ever shoot but Teralon provided easy, fluid, & timely communication… as well as very good quality end content.”
Tom Cotton – Director, TLD Design (Eto Wine)
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