Bloomberg Square Mile Relay
THE CHALLENGE
The Bloomberg Square Mile Relay is a global series of corporate team-building running events held in 13 of the most vibrant financial cities around the world. Each race is an unforgettable experience with team competition, employee wellbeing, and local community support. Since 2019, Teralon has provided video and photo event coverage for the entire series, adding social media account takeovers in 2022.
THE STRATEGY
Flying a core team from London, and coordinating with local production partners from our global network of creatives, we deliver consistent style and quality throughout the year and across multiple continents.
We also take over BSMR’s social media accounts during the days around each event, shooting and posting across multiple platforms to share the excitement with the world.
THE SOLUTION
In addition to posting high quality content in real time on social channels, we supply highlight photographs and a recap reel within a few hours of the award ceremonies of each race. Global highlight videos, covering all races, are delivered at the end of each year. These efforts yield a dramatic increase in audience engagement not seen in previous years.
“We manage a multitude of tasks and people. Teralon deliver quality and consistency. We never worry about our photos, videos and social media.”
Adam Roberts – Head of Live Experience, Square Mile Sport
“Working with Teralon is like working with an extension of our own team. They fully understood our concept and message.”
Grace Bowler – Senior Client Experience & Communications Manager, Square Mile Sport
Behind The Scenes
A lot goes in to making these projects happen. Take a peek behind the scenes and learn more about how we cover the events!
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