Each year, Teralon assist London Marathon Events’ marketing team with the social media coverage of the London Marathon. Over the lead up week and on event day, our task is to produce a mix of short form and long form content for LME’s various outlets, and ensure the the event’s key moments & atmosphere are comprehensively shared online.
Coordinating coverage from start to finish, as well as the lead up to the race, our focus is on rapid editing and near real-time sharing on LME’s socials to provide high-quality instant updates minutes after being filmed. Working closely with LME’s marketing teams, coverage of key events are planned in advance, while reactive teams are also deployed to capture the more spontaneous moments.
Producing 100+ pieces of content in various formats and shared across multiple platforms, we significantly boost overall engagement. Seamlessly blending the marathon’s excitement with impactful human interest stories and behind-the-scenes footage of elite athletes, we deliver a dynamic narrative of the iconic event.
Days
Video Views
Pieces of Content Delivered
% Increase in Impressions
% Increase in Engagement
% Increase in Follower Growth
Teralon are a standout agency for us. Their end product is always on point, they can work at speed, and have become industry leaders when it comes to covering mass participation events.
Jimmy Stone – Head of Social Media, LME
Channels look amazing. Videos and reels look insane! I think this could be the dream team."
Roxie Glover, Social Media Manager, LME
You've done an excellent job again! The social channels look brilliant and you've really helped us step it up."
London Marathon Events
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