London
Marathon
The Challenge
Teralon were hired to assist London Marathon Events’ marketing team with the social media coverage of London Marathon 2023. Over the course of 5 days, our task was to produce a mix of short form and long form content for LME’s various outlets, and ensure the the event’s key moments & atmosphere were comprehensively shared online.
The Strategy
Coordinating coverage from start to finish, as well as the lead up to the race, our focus was rapid editing and near real-time sharing on LME’s socials to provide high-quality instant updates minutes after being filmed. Working closely with LME’s marketing teams, coverage of key events was planned in advance, while reactive teams were also deployed to capture the more spontaneous moments.
The Results
Producing 100+ pieces of content in various formats and shared across multiple platforms, we were able to significantly boost overall engagement. Seamlessly blending the marathon’s excitement with behind-the-scenes footage of elite athletes, we delivered a dynamic narrative of the iconic event.
5
Days
33000000
Video Views
103
Pieces of Content Delivered
71
% Increase in Impressions
80
% Increase in Engagement
91
% Increase in Follower Growth
Teralon are a standout agency for us. Their end product is always on point, they can work at speed, and have become industry leaders when it comes to covering mass participation events.
Jimmy Stone – Head of Social Media, LME
You've done an excellent job again! The social channels look brilliant and you've really helped us step it up.
London Marathon Events
Channels look amazing; videos and reels look insane! I think this could be the dream team. I hope everyone’s feeling proper proud right now.
Roxie Glover, Social Media Manager, LME
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